The customer service playbook that will help blitz the competition and win life-long customers! The options customers have today to get what they want are so plentiful that not a single company, or representative of that company, can afford to be powerless in the competitive world of service. Through the story of a $6,000 Egg, Deb and Todd Duncan reveal that even the smallest interactions have the power to create lifelong patrons, or on the flipside, alienate once-devoted cu